It was my soul that was sensitive, curious and prone to arts and crafts and my life conditions that led me naturally into the jewelry field. I grew up in a family that within a few decades from nothing built the largest jewelry manufacturing and extraordinary design company in our country. I found it incredible and did all I could to prepare my best self to join them – I studied and worked in business management, marketing and industrial design before that. 

When I joined my family company with a purpose to modernize it, I soon discovered that some of the designs had to be redefined as well. As I was involved in the creation process, after a decade among all the daily tasks I discovered myself the best, happiest and lost in time when developing the products for the exposition or the personal orders. I was trusted by hundreds of young and modern customers and families that shaped my attitude and I was sincerely mentored by my father, so I got my knowledge, practice and trust growing fast and strong.

Neither becoming a wife or a mother made me live slower. But then the pandemics happened and our stores got to be closed and manufacturing processes stopped for a while. For the first time I found myself enjoying creative loneliness and not wanting to come back to handling large business issues or struggling with the vision of my parents. I used the time to reveal what best I could offer to the world personally and I chose to transform the jewellery to more ethical and transparent and to redefine the classic design to more contemporary.

Soon I left my first company and started creating a new one following my inner urge to give to the planet more than to take from it and make the jewellery cool again. My key component became lab grown diamonds, an exciting product of human wisdom, science, ethics and responsibility. I mixed them with recycled gold and created my first timeless fine jewelry capsule with a twist and purpose. I knew I was on the right path as the most wonderful and professional people who I was working with for a decade joined me with all their passion. Jewelry became my true medium.

I am finally channeling my family heritage through my own perspective and I am so grateful to find the modern, conscious women that are not excited by the meaningless mainstream jewels any more and find joy in my creation.